Alina shaikh

LEAD MARKETING COORDINATOR (she/her/hers)

Alina Shaikh joined BALANCE eating disorder treatment center™ as the Marketing Coordinator in 2022. Having received her BA in Advertising Psychology and English Literature from the University of Toronto, she's been directing campaigns for over seven years throughout her collegiate and post-grad career. With intensive coursework at the University of Oxford and the London School of Economics, she incorporates data-driven tools from her UI/UX background to help shape the way we see behavioral patterns and habits. Fazed by flashy, turbulent ads on the subway, tele, and radio from her youth, her drive is propelled by subverting the traditional landscape of marketing temperaments towards a more sustainable future.